My Portfolio
A selection of UGC projects I’ve worked on across beauty, lifestyle, and Food & Beverage for global brands. Each project is built with strategy first - designed to grow visibility, engagement, and trust.
Source a Canadian Gen Z female creator with naturally dark hair to showcase Batiste's Noir dry shampoo variant. The creator needed to feel authentic to the product — not just cast for the brief.
We built the concept around a relatable getting ready to go out moment — hair that needs a quick refresh after exercise. A scenario the target audience actually lives, not a polished bathroom campaign.
Led creator sourcing, script development, briefing, and final delivery. The script was written to feel natural and unscripted, with the product integrated as part of an everyday routine.
Delivered a platform-native asset that positioned Batiste as an on-the-go essential. The creator's authenticity and dark hair made the product benefit immediately visible and credible.
From brief to delivery
Source a US-based recipe creator to showcase a lavender coffee Almond Breeze drink. The creator needed real recipe content experience — someone who already understood framing, angles, and pacing for food and drink content.
Rather than briefing a lifestyle creator on recipe shoots, we specifically sought out creators with a food content background. This removed the learning curve and ensured the product was shot with the right visual instincts from the start.
Managed creator sourcing, briefing, and delivery. Creator selection focused on portfolio quality and demonstrated experience with drink and recipe formats specifically.
Delivered a polished, appetising asset that felt native to food content platforms. The creator's existing expertise meant minimal revisions and a smooth, efficient delivery.
From brief to delivery
Source a US-based family creator with both boys and girls to showcase Kinder Joy's Unicorn and Race Car eggs. The challenge was finding a family willing to feature their children on camera — and landing a creative concept the client was genuinely excited about.
We developed a rainy day DIY dollhouse concept, using the Unicorn eggs as the characters within the build. This gave both products a natural role in the content while keeping the activity fun, inclusive, and parent-led.
Managed creator sourcing, concept development, briefing, and delivery end-to-end. The concept was refined with the client before briefing to ensure full alignment before shoot day.
The client loved the final concept. The DIY angle made the content feel spontaneous and genuinely family-led — exactly the tone Kinder Joy needed for the US market.
From brief to delivery
